Some Real Use Cases for Augmented Reality
Augmented Reality (AR) is moving uphill as one of the key drivers of the tech economy. According to the estimates, the total value of the AR market is expected to reach $100 billion by 2020.
That’s because AR apps, headsets, and smart glasses hold the promise to add value from retail to industrial manufacturing. AR is already helping to solve the biggest problems and pain points, and need not to wait until 2020 to make a big impact across the board.
Here are ten of the best uses for AR technology from education to remote work that are set to be appear in the near future:-
1. Medical Training
As we can see in many areas AR tech holds the potential to boost the depth and effectiveness of medical training from operating MRI equipment to performing complex surgeries. For example students at the Cleveland Clinic at Case Western Reserve University, now learn anatomy with the help of AR headset which allow them to go through the human body in an interactive 3D format.
2. Retail
In today’s physical retail environment, users using their smartphones more to compare prices or look up additional information on products they’re browsing.
Harley Davidson being World famous motorcycle brand is one of the great instances for brand making that shoppers can use in-store, by developing an AR app. For example if a user is interested in buying a motorcycle, app can be used to see and view the colours and features they might like.
3. Repair & Maintenance
Repair and maintenance of complex equipment is the biggest industrial use cases of AR. Whether it’s a car motor or an MRI machine, repair and maintenance staffs are beginning to use AR headsets and glasses which provide them to have useful information suggesting potential fixes, and point out potential trouble areas. This can feed information directly to AR headsets if the use of case continues to get stronger as machine-to-machine lot technology grows.
4. Design & Modeling
During the creative process AR is helping professionals to visualize their final products from interior design to architecture and construction. Use of headsets allows architects, engineers, and design professionals to step directly into their buildings and spaces to spot changes and see how the design might look. The use of AR headset helps urban planners to visualize how the model of entire city layouts might look. Any design or modeling jobs that involve delegate relationships are a perfect use case for AR tech.
AR presents a variety of opportunities to increase efficiency and cost savings across many areas that includes transportation, warehousing, and route-optimization of business logistics. In some of warehouses Shipping Company DHL has already implemented smart AR glasses, and display to workers the shortest route within a warehouse to locate and pick a certain item that needs to be shipping.
6. Tourism Industry
Technology in recent years has gone a long way towards advancing the tourism industry from review sites like TripAdvisor to informative website like Lonely Planet.
AR presents a huge opportunity for travel brands and agents by providing the potential tourists an even more enveloping experience before they travel. Imagine a leisurely walk around Paris to see what museums or cafes you might like to visit before booking tickets on AR glasses. On a whole AR promises to make selling trips, travel, and vacations a lot easier in the future.
7. Classroom Education
Technology like tablets have become widespread in many schools and classrooms, where teachers and educators are now pumping student’s to learn experience with AR.
The Aurasma app, for example is being used in classrooms by students to view their classes via a smartphone or tablet for a richer learning environment. Students learning about astronomy might see a full map of the solar system or those in a music class might be able to see musical notes in real time as they learn to play an instrument.
8. Field Service
Whether something small as an air conditioner or large as a wind turbine, every day field service technicians get dispatched to repair critical equipment that needs to run as soon as possible. Today, these technicians can arrive on-site with AR glasses or headsets and view whatever they’re repairing to quickly detect- and fix – the problem
9. Entertainment Properties
Entertainment industry is all about building a strong relationship with your branded characters and the audience. Properties like Harry Potter are highly successful because readers and watchers feel like they know the characters, and are hungry for additional content. An entertainment brand sees AR as a great marketing opportunity to build a deep bond between the characters and audience.
As a matter of fact, the makers of AR sensation Pokemon Go is soon planning to release a Harry Potter-themed AR game that fans can interact with day in and day out.
10. Public Safety
With the emergency of today, people reach for their smartphone’s to find out what’s going on, where to go, and to know if their loved ones are safe. Moreover, the first responders arrive on the scene of a fire or earthquake tries to figure out who needs help, and the best way to get them to safety. AR is showing promise in solving both pieces of the public safety puzzle. First Responders wearing AR glasses can be alerted to danger areas, and provide assistance in real time to individuals, making aware of the surroundings. For those in need, geolocation enabled AR can show them directions, and the best route to, safe zones and areas with firefighters or medics.